MSW Research

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MSW?ARS has been providing brand marketing research to our clients for over 40 years and we know that our people are our greatest asset. To help our growing list of clients expand their businesses, MSW is seeking motivated and highly skilled individuals to contribute to our future success.

Our company is passionate regarding validated metrics, that is, metrics that are predictive of business results. We combine this science with senior staff experienced in brand building strategy. Our company positioning line, "Research ? Insights ? Strategy" reflects what we consider to be a unique combination for the research industry.

A food manufacturer was looking to introduce of line of “healthier, natural salty snacks.” Prior to roll-out, the client, as well as a national grocery chain that was critical to the line’s introduction, needed to better understand consumer perceptions of these snacks relative to existing salty options, and where in the store consumers felt these products would best fit — the ‘traditional’ salty snack aisle with the majority of other products, or the ‘natural foods’ section with a more select array of snacks.

A series of focus groups was conducted for a healthcare communications company that produces interactive solutions and resources on a variety of medical issues. The content produced is available on the web, mobile and in print, and enables patients to improve their health literacy, help make sense of complex medical information, manage expectations around diagnostic and surgical procedures, chronic health conditions, screenings and tests, and many other issues.

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