MWI, Inc

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Search engine optimization, or SEO, is all about helping your customers find you. Your customers may not even know you exist. You may be around the corner from a customer. You may have your sign on the building. But is that where your customers are looking? During the 2013 holiday season it was estimated 65% of shoppers researched purchases online . 56% of all the people in the world own a smartphone . China will represent 30% of the mobile phone users in the world by 2017 . Your customers are online.

When I started my web design company in Utah in 1999, it wasn’t hard for clients to know where to go, because there weren’t many many web design firms around. Now there are perhaps well over 100 companies providing web design services in Utah, and many times that many companies that are really freelancers masquerading as web design companies. Not that there’s anything wrong with that–it’s how I got my start. Outside of Utah, which is a relatively small market, deciding who to work with gets even more complex.

Here’s a simple example. Let’s say your company manages a hotel or chain of hotels in Phoenix, Arizona. You cater to locals but also tourists from across United States as well as internationally. You do some research and find out there are between 12,000 and 15,000 people typing “phoenix arizona hotels” into Google each month, and tens of thousands more when you include Bing, Yahoo, and other search engines. You get a lot of business from aggregators like Hotels.com, Booking.com, and Travelocity, but you don’t like giving up 40% of each sale.

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