MacPhail & Associates LLC.

Description

Listen to your distributors. What information do they ask for? Do they need a single-page sell sheet? Don’t limit yourself in materials: Some operators may want something in print, and others may respond better to digital. Does it need to have menu suggestions for your product? Does it need to have detailed nutrition information? Do they need samples (probably so)? Do they need specific carton pack sizes? And don’t forget to include that distributors SKUs or product codes.

A former marketing officer at a national distribution company, Sandra has years of experience in the intricacies of distribution and of marketing, both B2B and consumer.

We will include your primary product categories in our deep-dive Category Details report --ask me for details about this opportunity.

I wanted to let you know The Hale Group is working with Datassential to develop a point of view on the Sysco-US Foods merger. It incorporates both our strategic perspective and analysis, plus thoughtful operator research into the complex issues involved, and operators' expected purchase behavior.

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