Magic Software

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Description

Magic has been enhancing features and helping our customers Outperform the Future for over 30 years and will continue doing so. We provide our long-time customers with simple migration paths to RIA and mobile, and provide an integration platform based on the same technology stack. By migrating your applications to the latest version, our customers can take advantage of new business opportunities quickly, easily and cost-effectively.

Magic’s rebranding provides a perfect opportunity to highlight our company values, the set of beliefs that guide and inspire us, and serve as key performance indicators (KPIs) for all activities at every level throughout our organization. Our values determine the way we recruit and retain employees, the way we build and promote our product portfolio, and the quality of service and support we provide to our customers and partners.

For our brand architecture—the framework that defines the relationship between the corporate brand and the product portfolio—Magic has chosen to use the ' master brand ' model, focusing more on our company brand (Magic) rather than on the branding assigned to our different products and services. This emphasizes that Magic’s different products are all manifestations of the same unified technology stack and the same fresh approach to enterprise software.

We know that a successful branding (in any industry) can evoke a strong emotional response, and we want to generate a powerful connection between the Magic brand and our customers. Therefore, following extensive consultation with customers and partners, we have designed the look-and-feel of our new brand to reflect our core values and key messaging, while being unique and instantly recognizable. In particular, we have created a logo that is a modern and multidimensional dynamic 3D shape, symbolizing Magic’s flexibility, versatility, and forward-looking creativity.

Magic enables you to get your solutions to market faster, and helps you create demand by promoting them with system integrators, infrastructure providers, and customers. In addition, we provide joint marketing campaign resources that help you develop new revenue streams in key markets throughout various industries, leveraging our global presence to penetrate new territories and emerging markets.

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