MarketPoint, LLC

MarketPoint, LLC

  • 628 Marianne Ln
  • Catonsville, Maryland
  • 21228-4700

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Description

What that means for advertising agencies, big and small, is obvious: It’s game over for the decades-old model of agency consulting. IBM has disintermediated full-service agencies by connecting the dots in the provider-consumer communications chain.

MarketPoint provides outsourced and interim marketing leadership, market research, and branding and marketing strategy, for clients in the business-to-business, education and non-profit sectors. Founded in 2001, the firm helps clients to better understand and effectively address their marketplace, reposition their organizations, launch new products, penetrate new markets, build brand equity, thrive through mergers and acquisitions, foster brand-positive behavior throughout the organization, rebuild marketing departments, and address broader organizational challenges.

We operate in a changing marketplace. Competitors change; consumer perceptions change; our customers’ values change; and our products and services change. That’s why successful organizations periodically reassess and refresh their brands.

Products & services

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