Market Perspectives

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John Schleimer, president of Market Perspectives, was honored with the prestigious Bill Molster Award at the National Sales and Marketing Awards ceremony at the International Builders Show conducted by the National Association of Home Builders (NAHB) in Las Vegas on January 19. The award is named for Bill Molster, who was responsible for the development of NAHB's Marketing Department and ultimately the National Sales and Marketing Council. Bill joined NAHB in 1955 as a special assistant to the executive director, and in that position was responsible for finding ways of increasing and expanding the services of the association. He was recognized by his peers with the establishment of the "Bill Molster Award" as a tribute to his extraordinary service to the NSMC. Since 1965, this award has been given annually to individuals who have made major contributions to furthering the goals of the NSMC and the Institute of Residential Marketing (IRM). “Throughout his career, John has demonstrated great leadership and dedication to the National Sales and Marketing Council, the Institute of Residential Marketing, and to the industry,” said Tom Stephani, 2009 NSMC Chair. “He embodies everything this award represents, and we are proud to honor him for his hard work.” As president of Market Perspectives, Schleimer has been working with home builders nationwide for more than 25 years. During this time, Schleimer and his firm have been recognized for their contribution to numerous award-winning new home communities including Villebois in Wilsonville, OR, which was honored as the “Community of the Year” at The NationalsSM Awards gala on the same evening. Schleimer is past president of the Institute of Residential Marketing and is a current trustee of the National Sales and Marketing Council and the 50+ Housing Council. He is an active member of the North State BIA and chairperson of the 50+ Housing Council of the Central Valley. Market Perspectives was recognized at the International Builders Show conducted by the National Association of Home Builders (NAHB) in Las Vegas on January 19 for its market and consumer research work and product positioning strategies for the Villebois master planned community which is located in Wilsonville, OR. Villebois, developed by Costa Pacific Communities, was named “Community of the Year” for 2009 at the National Sales and Marketing Council’s annual awards ceremony known as The Nationals in front of 400 industry professionals. The community was also won for “Attached Home of the Year.” Market Perspectives and its president, John Schleimer, have been involved as a team member in the research and planning for Villebois for over six years. This year’s honor marks the second time in the last 10 years that Market Perspectives has provided research and product positioning strategies for a master planned community that has been accorded the “Community of the Year” award by NAHB. In 1999, it was Orenco Station in Hillsboro, OR. “It is a great honor to be involved in one “Community of the Year” but to be involved in two such developments makes it even more rewarding and humbling,” commented Schleimer.

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