Marketing Evolution

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Description

At Marketing Evolution, we go beyond simply measuring the ROI of marketing campaigns – we provide systems and software to help our clients consistently achieve best-in-class marketing outcomes.

At Marketing Evolution, consumer impact is our primary planning metric, and we use hundreds of industry-segmented, cross-media study benchmarks to provide insights into how different media vehicles can promote different objectives (sales, awareness, brand attitude, etc.). Using our Impact-Based Planning (IBP) Software, which combines Marketing Evolution impact data with Telmar Reach/Frequency data, we can provide industry specific, granular results (over a hundred media channels) for a variety of planning objectives.

Ultimately, it’s our people, not out our software or systems, that set us apart. Our team brings together a vast array of experience from a variety of industries – the perfect mix of skills and disciplines to not only develop industry leading technologies for data analysis and ROI management, but also help you leverage our solutions for maximum benefit to your business.

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