Marketing Expert Witness

Description

Dr. Robert Grayson, a marketing and management consultant, has combined 30 years of consulting, industry experience with an advertising agency and a multinational packaged goods company, with a long career teaching at a major graduate school to give him a very broad perspective on the critical contributions that marketing can make in legal cases. Adjunct Professor of Marketing at The New York University Graduate School of Business Administration for 18 years, Dr. Grayson is able to draw upon both theoretical constructs and professional experience to provide a wide range of expert opinions. For example, in a case involving a non-compete contract, he was able to draw upon was Edward Chamberlin ’s masterful theory of Monopolistic Competition as the basis of his testimony. This theory buttressed his opinion that two shampoos were, in fact, not competitive in the marketplace. ( See some representative cases .) Instrumental in the development of such creative marketing concepts as The Face Factory, a chain of retail cosmetic shops, Design Line Telephones and Phone Center Stores for AT&T, several trade shows, and academic journal publishing, Dr. Grayson is a general partner in Grayson Associates, a marketing and management consulting firm specializing in consumer goods and services, and industrial products. Prior to establishing his consulting practice in 1970, Dr. Grayson was Senior Vice-President of Daniel and Charles Advertising. As Director of Marketing Services, he was responsible for the marketing, market research, media, and financial administration departments. Dr. Grayson also worked for many years at Lever Brothers in marketing and new product development--the latter for six years. The author of the text, Introduction to Marketing, Dr. Grayson also edited one of the first computer books on Marketing and the Computer in 1967. In addition, he founded and subsequently sold The Marketing Journal Publishing Company, which produces The Journal of Consumer Marketing, The Journal of Business & Industrial Marketing, The Journal of Services Marketing, and The Journal of Product & Business Management. These are academic journals which are written and edited for practicing marketers. They uniquely fill the gap between the anecdotal trade press and the esoteric research journals. In addition, he is the editor of THE GRAYSON REPORT, a marketing analysis newsletter for the cosmetic and personal care industry, currently being published in Household & Personal Products Magazine He created the landmark study correlating corporate organization with the amount of new product output. This, in turn, led to the development of a systems approach to new product development with several of his clients. Over the last 25 years, Dr. Grayson has initiated new services and provided original marketing ideas for such industry giants as Avon, Citicorp, AT&T, Estee Lauder, Franklin Mint, General Telephone, Pfizer, BCG, SRI, Bristol-Myers, and Unilever, among others.

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