Marketwise Innovations

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marketing and market research that helps clients improve the success of their products and services . Carol Monaco, President of MarketWise Insights, Inc., has over 20 years of experience in market research, marketing planning, product development and definition, and product/service introduction at companies which include Yankee New Media, Digital Equipment Corporation, Boston Edison, and USA TODAY. She brings a unique perspective to marketing and market research through her substantial knowledge of diverse industries and organizations, from emerging technologies to Fortune 500 firms.

CHALLENGE : Impending deregulation of the electric utility industry was forcing a 100-year old electric utility to evaluate new potential services. In the past, the electric utility had not been required to compete in the marketplace and hence the firm did not have experience in a competitive market nor a process for developing new services or getting customer feedback.

An objective perspective . Sometimes, your customers, prospects, or competitors may be reluctant to tell you the full truth. Prospects may be unwilling to talk openly to a salesperson and will be more forthcoming with a researcher. Customers like their sales representatives and don't want to say anything negative about your firm. Unfortunately, this means that you may not know where to improve, what new services to add, or how your prospects view your products and services.

Valuable forecasts . How do you determine the growth of a market? How do you identify market size, and ultimately know in which markets or opportunities to invest? MarketWise Insights, Inc. has extensive experience in market sizing and has helped both start-ups and established technology firms answer these questions.

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