Martin Brossman - Success Coaching

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Working with my own personal coach, I started noticing what attracted me. At the time, I was servicing computers for a large corporation, and I felt completely in the wrong place. I noticed that I was more interested in my customers’ dreams than in their computers. I started talking to the co-op students working with me, and asking them what their dreams were. One of them wanted to own a radio station “one day.” I asked how he planned to get from this job to owning a radio station and he had no idea. So I convinced him to meet with me for lunch once a week, and we began exploring what was possible. The entire time I had conversations in my head like, “Who are you to try this?” and “This will never lead to a ‘real’ job,” and “Get real!.

Your customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated in understanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. Using LinkedIn to support the sales cycle is absolutely critical for today’s sales professional.

Brossman’s Social Media and Online Resource Directory for Business: Social Media and the conversation about your company and yourself are where future customer trust will be built or lost. The question is: Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. This directory is a practical review of popular Social Media and the online resources you need to create a definitive presence for your business. Special thanks to the following contributors: Anora McGaha , Dave Baldwin , Heather O’Sullivan Canney , Michelle Gower , Whitney Hill , Pat Howlett , Deidre Hughey , Jay Izso , Beverly Mahone , John M. O’Connor , Wayne Sutton , Karen Tiede and David Williams.

That’s a good question. A good coach will teach you that your main product is you Therefore, along with bringing you to your peak performance, your coach will help you to brand yourself in the most effective way. Having a coach means investing in, your main product—yourself. If the coach and client work together like they should, this surely leads to profitability and job satisfaction. What’s more, all that you develop from coaching is transferable. It is part of who you are. It goes with you wherever you go.

Groupon paints a rosy, idealized picture. You take no risks, they promote your products, and you get lots of great customers stampeding in your door. Everyone lives happily ever after. This is a fantasy if ever there was one. You know the adage: if it sounds too good to be true, it probably is. Don’t get me wrong; I’m not saying Groupon is a scam. I am saying, however, that there are real risks . Done incorrectly, a Groupon deal can do irreversible damage to your business.

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