MaxEffect Yellow Page Ad Design

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There's no doubt... Yellow Pages advertising can be one of the most effective revenue-generating tools any marketer has ever used. Why? Because — at one point or another — everybody turns to the Yellow Pages to find something they need. However, Yellow Pages ads can also be a bottomless pit of wasted advertising dollars, if you don't know what you're doing.What's wrong? The general consensus among most Yellow Pages advertisers is that you order your ads, the Yellow Pages folks design your ads, your ads run, and you pull in big bucks in sales. But there's one element in this equation that doesn't add up: "the Yellow Pages folks design your ads."They aren't ad designers, they're salespeople and publishers. The Yellow Pages industry is in the business of selling you ads and publishing your ads in their phone books. Sure, to make it convenient for the customer, they also offer ad creation services. But do you really think they care if your Yellow Pages ad outperforms all the rest? Forget about it! They've got your money through a non-cancelable contract. They are just sifting your ad through the mill with thousands of others in order to get it done and get your money.

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