Med Gen, Inc.

Description

Med Gen Inc. (MGEN-OTCB) is a fully reporting publicly traded company. The Company has been in business since 1996, initially formed in Nevada to manufacture and market the world’s first liquid spray snoring relief formula, Snorenz®. The company received a patent for its unique formula in 1998.Over the nine years of its existence, the company has perfected its “sprays the way” technology and in 2003 introduced Good Night’s Sleep® to the $1.5 billion sleep-aid market. Both Snorenz® and Good Night’s Sleep® are nationally advertised and marketed to major chain and drug stores as well as direct sales via the company web site. The company is now testing a direct sale program featuring full-page print advertisements that will appear in inserts within Sunday newspapers in key geographical regions. In this manner, the company expects to service its present loyal customer base and attract new customers without incurring the huge costs involved in securing and keeping shelf space at major retailers. This shift in marketing policy is expected to have a very positive effect on the company’s bottom line. IRI, a retail data reporting service, suggests that the combined market for snoring and sleep aides could exceed $500 million.The tremendous market for weight loss products, which is estimated to exceed $60 billion lay unopposed to the company’s “sprays the way” technology. In 2004, the company began an R&D project aimed at developing and commercializing the UN-DIET™ weight loss program. As suggested by its name, the weight loss program will not depend upon food or diet to make it work. The secret to the programs success and weight loss will be in the efficacy of the formulations themselves and the delivery system. Unlike most weight loss products, Un-Diet™ features easy to use “on the go” products, easily absorbed and fast acting. Users will notice significant weight loss in a matter of weeks instead of months. The emphasis is on simplicity and the users ability to stay on the program without becoming bored. All of which will insure continued weight stability without experiencing the “yo-yo” effect or “bounce back” once the desired weight level is reached.

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