Media DNA

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For Inktomi Paid Inclusion Program Click Here You can also submit your site to Lycos, FAST (AllTheWeb), AltaVista, WhatuSeek, Yahoo Europe and other search engine page submission programs. MediaDNA Announces Alliance With Inktomi To Deliver Deep Web Content To Users High Value, Controlled Content Now to Become Available to Internet Search Engines; Alliance Protects Content Publishers' Rights While Providing a Way for Users to Access Information La Jolla, Calif.-September 20, 2000-- MediaDNA™, a leading provider of comprehensive Digital Rights Management (DRM) solutions for the control and promotion of content over the Internet, today announced an alliance with Inktomi Corp.(NASDAQ: INKT), developer of scalable Internet infrastructure software, to provide Inktomi's leading Internet portal and destination site customers with immediate access to millions of pages of high-value content that would otherwise be unsearchable. As a result, Inktomi™ Search Engine users will obtain comprehensive, highly accurate search results including "deep Web" content. This enhanced search effectiveness is made possible through MediaDNA eLuminator™, a service that iPublishers can use to help make their digital content searchable - even if it's protected. This includes content that might be deeply buried on a site, behind a firewall, in non-HTML formats such as Adobe Acrobat PDF files, or protected with DRM technologies such as MediaDNA eMediator™. eLuminator uses several patented technologies to automatically create enriched, full-text indexing information. This dynamically created "spider food" allows for optimal relevancy matching of virtually any type of content. eLuminator is unique in that, although the search engine has the benefit of full-text searching, the content owners rights and revenues are in no way jeopardized. This solves the dilemma that has been frustrating content owners: how to protect high-value content on the Internet without making it invisible to searchers. "Providing users with access to high-value content is a major initiative as we continue to build on our leadership position in the search market" said Andy Feit, vice president of marketing for Inktomi Search Solutions. "Working with MediaDNA, Inktomi will be able to provide the end user with better search results while helping publishers of valuable online content reach a wider market." "We are delighted to be working closely with Inktomi, the leading provider of Internet infrastructure software,"said Larry Vernec, vice president of marketing for MediaDNA. "Our eLuminator technology is an ideal solution for enhancing Internet users' access to high quality content." Current users of MediaDNA eLuminator include Powerize, Qpass, ZDNet, Win2000 Magazine, Harcourt's Academic Press, G2 Computer Intelligence. About MediaDNA Founded in 1997, MediaDNA, Incorporated ( www.mediadna.com ) provides technology that gives publishers of valuable digital content (periodicals, books, photographs, audio/music, video, research, educational materials, software or other valuable intellectual property) the ability to connect with target audiences, and control the digital usage of that content.

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