Mehron Inc

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Mehron Melik founded Mehron Inc. in 1927 in a small New York City loft just off Broadway, in the heart of the theatre district. For years, Mehron catered to the makeup needs of performers in theatre, vaudeville, burlesque, opera, ballet, and silent films. His staff of as many as 10 “Mehron Ladies” would fan out each evening to different theatres and offer cosmetic products and application advice to the entertainers before their performances.After WWII began, Mehron devoted his talents and expertise to helping severely disfigured soldiers learn how to use makeup products to camouflage their scars, wounds and burns. Mehron traveled from New England to Virginia for nearly 2 years visiting Veterans’ hospitals. This selfless donation of his time and talent aided hundreds of returning servicemen in picking up the pieces of their lives after the war.During the 1950’s and 1960’s, the entertainment business began to spread across the United States. In order to keep pace, the distribution of professional quality makeup products shifted to retail outlets. Hundreds of stores became Mehron dealers and the era of the “Mehron Ladies” was over.

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