Menumasters

Description

In 1997, Ventura Foods’ long-term commitment to culinary and collaborative menu development was hallmarked by the creation of the MenuMasters Awards, an industry event that recognizes and rewards menu R&D achievement. Working together, Ventura and Nation’s Restaurant News founded the MenuMasters Awards, with the inaugural event held in May, 1998. Today, the MenuMasters Awards is a highly respected competition, honoring menu R&D leaders for their personal achievements and contributions to the foodservice industry. Each year, talented foodservice marketing and menu development executives, past award winners, and the industry press gather for the MenuMasters Awards Ceremonies. They come to honor the new winners, network with associates, renew acquaintances and see old friends. One of the benefits: A chance to enjoy the winning menu items--paired with fine wines—which are served by the award-winning teams before the ceremonies begin. Each year the MenuMasters event also recognizes the industry’s future talents. Culinary students are invited and a culinary education scholarship awarded, supported by Ventura Foods and Nation’s Restaurant News. One of the most memorable parts of the MenuMasters brand is the original artwork created for each year’s awards by world-renowned culinary artist Guy Buffet. Each attending operator receives a personal print of Guy’s MenuMasters-themed creation as a commemorative gift. Guy’s understanding of MenuMasters as expressed by his unique artistic style and creative talents have been invaluable in developing operator attendee appreciation of the event. After the awards ceremony, the MenuMasters post-awards celebration begins, with themed live music in the Palm Court . This gives attendees a chance to have quality time with the award winners as well as Guy Buffet as he signs each original MenuMasters print. The MenuMasters event evolves constantly to keep the quality and content of the “MenuMasters experience” at a high level. Ventura Foods andNation’s Restaurant News work closely to keep the MenuMasters program a “must-attend” operators event, through marketing communications, invitations, event flow, awards, quality of presentation, entertainment and food. A Brief History of MenuMasters 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 MenuMasters was launched during the 1998 National Restaurant Show at The Museum of Modern Art in Chicago. From the beginning, MenuMasters recognized menu development achievement, its visionaries, their creative teams, commitment and hard work. As a new event, it addressed an unmet need among chain foodservice operators. Each award-winning innovation presented at MenuMasters enhances consumer value in the food-away- from-home experience, supports company growth, and helps to energize the dynamic foodservice industry in new and exciting ways. 1998 The inaugural edition of MenuMasters recognized Warren Le Ruth as MenuMasters’ first Hall of Fame winner. A bright, creative mind in menu R&D, Warren developed restaurant quality consumer brands, cookbooks and restaurant concepts. Warren cooked for President Richard Nixon as well as leaders of countries from around the globe.

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