Mequoda Group

Description

Mequoda has already helped hundreds of editors, publishers, and content producers grow their online businesses by increasing website traffic, helping them develop new information products, and building and managing websites. We start with a highly personalized analytical approach so we can assess and prioritize your business opportunities and needs. From there, we develop an actionable program that’s designed to grow your online traffic, revenues, and profits.

Ed Coburn is a veteran operator in the field of niche media, with extensive B2B and B2C operating experience. Previously he was Publishing Director at Harvard Medical School’s consumer health media group, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Cahners Publishing Company. He has deep knowledge of product development, marketing, editorial, publishing technology, organizational development, developing and working with strong brands, and other issues facing publishers.

We’re dedicated to helping content marketers, producers and publishers use the Internet and other media to create, build and retain long, lasting and profitable audience and customer relationships.

Co-authors of the book include other members of the Mequoda Group team, including chief content officer Ed Coburn , lead copywriter and blogger Mary Van Doren and managing editor Amanda MacArthur . Says Nicholas, “Our team is in a unique position to gather this expertise, because we’ve gained our knowledge from working with more than 100 publishers in the digital age, learning everything we could from our work, drawing on our decades of magazine industry experience in the trenches, and compiling a huge database of best practices and digital publishing tips.

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