Merlin Corporation

Description

We believe this concept is essential to a service business like ours. At Merlin we are able to support the needs of our customers and franchisees, because we’re the right size to respond. Our management-owned company can get things done quickly, without the red tape of larger companies who can be more interested in the stockholder’s needs than those of customers and franchisees.

Merlin franchisees and employees have a deep passion for being the best and a strong appreciation for what it means to be a professional.

Perhaps it is the way we go to market and our overall business philosophy. (We focus on building long-term customer relationships instead of maximizing one-time sales transactions). We lead in developing innovative customer retention and relationship building strategies such as our exclusive DRIVE FOR 200,000 and 200,000 Mile Transferable Warranty . Or that we provide “new thinking” programs to attract, keep, and reward employees. Or because we are not the biggest.

Why is dedication to the customer so important? Because, quite frankly, Merlin shops are not in business merely to fix cars. Our purpose for being is to satisfy the needs of our customers. Cars do not have dollars. People do. Without a large base of regularly repeating customers, sufficient sales levels do not happen. Successful auto service business owners must be focused on and dedicated to serving customers in order to build that base. They must be willing to do whatever it takes to create strong customer relationships.

Our mission is to inform the motoring public that their vehicle can last longer and to help them GO FARTHER. We want our customers to have a better lifestyle and spend their money on more important things, rather than an endless cycle of car payments.

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