Method Engine LLC

Description

Our display advertising (A.K.A. banner advertising) practice is dedicated to creating, planning, placing, negotiating and buying online display media for our clients.

How is the media plan performing? What elements of paid search should be improved? Which keywords and creative variations are working the hardest for us? Which publisher websites are bringing us the best customers? The measurement and analytics focus of Method Engine Media addresses these very questions. We work hard to draw insights from the media we place. Whether we are looking at website analytics, display campaign performance summaries or detailed paid search marketing metrics, the measurement and analytics side of our media practice is dedicated to showcasing results and drawing insights for continued improvement, optimization and success within the campaigns we create.

Steve brings more than 30 years of technology leadership experience both as an executive-level technology practitioner and a recognized industry analyst. Steve served as Chief Technology Officer at Sportvision, Inc. the pioneer and leader in real-time data acquisition, advanced visualization and augmented reality enhancements of broadcast sporting events. Previously, Steve has served as Chief Information Officer at TiVo Inc., the industry pioneer of Digital Video Recording, and as vice president of Operations for Hotwire, Inc, a leading online provider of discount travel. In 1999, Steve was awarded the distinction of META Group Research Fellow. Prior to this position, Steve held senior technology and programming management positions at Adobe Systems, Oracle Corporation, IBM, NASA/Ames Research Center, Esprit de Corp and Software AG of North America. Steve also guest lectures regularly at UC Berkeley's Haas School of Business on a variety of technologies and technology-related business trends.

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