Mindseye Research Group, Inc.

Description

When was the last time a company provided service to you that was truly exceptional? That’s the only way we know how to do business at Mindseye Research Group, Inc. For over 25 years Mindseye has had a heritage of providing customized, client-centered market research solutions that go the extra mile. “Service” is quite simply our mantra, and delivering business insights is our mandate.

I have worked with Leslie Gunner Losh and her team at Mindseye Research Group for over 10 years... Mindseye’s upfront planning and design, attention to detail and responsiveness throughout all phases of the study, and analytical and reporting capabilities are the very best. Their client service is excellent from beginning to end, and beyond.

A leading manufacturer of sportswear was interested in determining opinions of its target audience (male and female college students) toward a new garment. This can be a challenging age group to recruit using traditional channels. A high level of commitment was also paramount as respondents had to agree to wear and wash the garments at least two times over the 2-week test period. Creative recruitment methods included: on-site recruitment in student cafeterias at three local college campuses and flyers distributed on cars in campus parking lots.

Mindseye partnered with a major manufacturer of durable goods to create the protocol for a program of pre-launch IHUT research for new and redesigned durable goods. The results are used to give technical feedback to the engineers about how the products perform in real world in-home situations, allowing problems to be corrected and performance strengths to be identified prior to launch. The extended use in-homes can last from a few months to over a year.

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