Minuteman Press

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In order to make proofing as fast and easy as possible, we have created an innovative online system that allows you to view proofs right from your computer. To enjoy the convenience of this time-saving service, contact one of our customer service representatives today.

- Identify the problem and then exaggerate it to its extreme. Your customers have a problem, and your business offers the solution. Play with the seriousness of that relationship by exaggerating one or the other. - Leverage unexpected contrasts. Unexpectedness is at the root of all humor. Play with interesting contrasts and unrealistic situations. What if your business existed during a different moment in time? What if your Millennial-focused brand suddenly became incredibly popular with the 65+ age group? - Poke fun at yourself through parody. This is perhaps the most tricky tactic. You have to find a balance between showing that you don’t take yourselves too seriously, but you do treat the work that you do with seriousness. However, if you can pull off parody, your brand will be incredibly memorable. - Let your audience generate the humor. You don’t have to do all of the work. Create a contest or simply ask a clever question on social media to get your audience talking. Having a back-to-school sale? Ask your followers to share their worst yearbook photo on your page.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people (of the non-sommelier variety) are shopping for wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

- Encourage positive reviews from satisfied customers. This does not mean begging people to write things that will make you look good.

- Set a Google Alert for your business. If things are being said about your company online, you’ll be notified right away.

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