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Posted by Rich on Thursday September 25th 2008, 1:53 pm Filed under: Mobile , Web2.0 , Widgets We’ve been working with Transpera on a collaboration and we’re starting to execute on the plan now. Their platform is awesome to bring video mobile in the easiest way possible. Clearspring enhances the service by integrating it with widgets and enabling web to mobile, mobile to mobile and mobile to web syndication. Great company, great product, and great people and we’re happy to be working with them. From Fierce Wireless : Transpera, providers of the first comprehensive solution to monetize Web video on mobile phones, today announced a significant partnership with Clearspring Technologies, the leading widget network, to further integrate its mobile video service offerings by way of online widgets. The deal includes implementation of Clearspring’s online widget technology, featuring the “Send-to-Mobile” capability powered by Transpera, where a user can send a video to a mobile phone from a widget. Widgets are movable, sharable mini-applications used by consumers to craft custom online experiences. Audiences can create widgets of their favorite video content, for example, and post it to their web page, start page, blog or social networking profiles on Facebook or MySpace, for easy access and interaction with the content of their choice on a daily basis. Clearspring, who distributes and manages widget capabilities for a vast number of premium content sites, will now integrate its mobile offering with Transpera’s “Send-to-Mobile” feature, allowing users to share their favorite online video content to their phone or their friend’s phone. From the widget, users are prompted to type in the phone number of any video-capable device to which they want the video sent. Transpera’s platform instantly delivers the requested video to the mobile phone, along with additional mobile features that let users share videos mobile-to-mobile via “Send-to-Friend,” search for and save favorites, and more. Both the online widget and mobile video service serve targeted, dynamic mobile advertising. The sharing of digital content has become a commonplace form of communications, especially among social networking and mobile users. According to comScore’s most recent WidgetMetrics report, Clearspring leads the U.S. with over 57 million unique monthly views. The estimate for monthly unique widget views worldwide now exceeds 600 million. Clearspring powers widget syndication across the web and onto the desktop. By introducing Transpera’s mobile video services and advertising platform, the new partnership greatly extends Clearspring’s mobile capabilities to video publishers and advertisers, as well as drives increased usage from consumers. “This partnership marks the continual commitment by Clearspring to respond to growing consumer demand for more personalized experiences across the Web, desktop and now, mobile,” said Jay Rappaport, chief operating officer, Clearspring Technologies. “Our relationship with Transpera is a natural fit.

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