Monigle Associates

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Description

Every project begins with an in-depth discovery phase where we complete insightful research and analyze your current brand situation, project goals and business objectives. Our learnings help us develop the design criteria and strategic processes that support your brand’s positioning and help you gain measurable traction in the marketplace. Many elements come together to create an inspired environmental branding solution that has the impact your brand demands.

It's one thing to develop sign standards for a global partner and quite another to implement and execute final deliverables in places as far-reaching as Kuala Lampur. With just under 500 projects complete to date and having 190 of those occur in approximately 40 countries, we specialize in finding reputable vendors and managing every step of the process even in remote locations. And when you factor in our knowledge of manufacturing and materials capabilities, we know what material substitutions to recommend in countries where preferred materials might not be available or cost effective.

Managing a successful brand conversion process requires the right operational experience. For more than 40 years, we've helped local companies and global corporations alike with their brand conversion programs. As a result, we've developed proprietary processes to manage vendor partners and exceed client expectations. Our exclusive real-time program management system, SignChart ® allows everyone involved to track the entire process to maximize efficiency, streamline communication and reduce costs.

We know what it takes to convert a brand at the facility level. It's this "one location at a time" perspective that has given us the know-how to convert entire facility networks around the globe. Communicating consistent brand messaging for your customers is at the heart of what we do. Depending on each location's specifics, a project could include creating sign architecture, messaging color systems, environmental graphics and retail design systems. We develop a customized conversion strategy, which could include a phased market or single launch roll out depending on your objectives.

The branding initiative elevated the National Jewish name into a national brand reflecting a health network dedicated to utilizing scientific discovery to provide proactive, personalized health care.

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