MotionPoint

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By Joseph A. Mann Jr. josephmannjr@gmail.com When Best Buy wanted to attract more buyers to its Spanish-language websites in the United States and Mexico, it turned to MotionPoint Corp., a technology company based in Coconut Creek. When Amtrak wanted to set up a U.S. website in German to serve the large flow of German tourists who like to travel by rail and plan their trips here ahead of time, it called MotionPoint. And when Abercrombie & Fitch was dissatisfied with the performance of its websites in Germany, France, Spain and Italy, the company contracted MotionPoint.

Due to the costs and complexities of supporting the complete user experience in other languages using the legacy or in-house approaches, manufacturers often conclude that the opportunity doesn’t justify the investment. Solution: - By eliminating all of the IT work, MotionPoint’s approach truly transforms the economics of translating your site. - You can serve new customers with a complete experience in the language they prefer.

Arcadio Andrade - Vice President of Translation Mr. Andrade has extensive experience in multi-lingual and multicultural project management. He also has considerable experience building and leading translation teams. Mr. Andrade is fully bilingual in English-Spanish, has studied 5+ years of German, and currently supervises projects in 25 different languages. Mr. Andrade has close relationships with several leading translation services in the U.S. and around the world. Mr.

Adam Rubenstein - Chief Operating Officer Mr. Rubenstein has nearly 30 years of entrepreneurial, strategic, and operations experience. His expertise includes conceptualizing and building cost-effective, scalable, rapid production and delivery processes for data management. Mr. Rubenstein previously co-founded Convenience Products Corporation ("CPC"), creating a market for new technology-based products -- prepaid calling cards and prepaid wireless. He conceived and implemented many of the merchandising, marketing, and technical innovations brought to retailers by the prepaid card industry. Mr.

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