NetTrack Marketing

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Description

At NetTrack, where we have more than 30 years of experience on the buying and selling end of industrial advertising, we bring to your company an investment in knowledge, resources, and technological support. The guiding mission of our company is to drive users to and through your site, using industry accepted best practices.

So is buying a company name or a brand a bad idea? Not always–it depends on which company / brand names you buy. Think back to the case of our client and the search that prompted this post. You can’t use a competitor’s name or brand in your own ad copy, but buying and displaying ads triggered by these keyword phrases can augment an otherwise well-conceived PPC strategy. The magic isn’t in the ability to trick someone into thinking company x is company y, but rather, creating an opportunity to position your company as a viable alternative to the competition.

Our experience and commitment to customer service allow us to create a customized program for each and every client. Because our philosophy is that every company has unique goals and needs, the truth is that one size does NOT fit all when it comes to website marketing!

The important thing for our industrial manufacturing clients is to heed the advice to get onto Google Plus before YOUR CUSTOMERS do. Build up a body of knowledge and use that to help showcase your company as a thought leader. if improvements in Google rankings follow – so much the better. But as we always point out – the real reason to rank well is to gain customers. And what better way to have people want to work with you than being considered a thought leader in your industry.

1. Web sites should be designed (or re-designed) with a strategic goal of having optimum visibility via search engines – in other words, they are easy to find. Your website should be found in a high position on the top search engines by using the most appropriate search terms as defined by actual users of the website. Note that what you call your products and services is often different from the search terms used by your prospects. If you are successful in identifying these search terms your site will receive a regular supply of solid prospects for your products or services.

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