Neuhaus

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Today the Belgian chocolates manufacturer Neuhaus is enjoyed everywhere in the world. Flagship stores from New York to Tokyo allow connoisseurs to discover the secrets that make Neuhaus pralines gourmand jewels. The Neuhaus Online Store is dedicated to delivering these chocolates worldwide in nice chocolate gift baskets. 1857: the ambitious Swiss, Jean Neuhaus, left his native city of Neûchatel and set himself up in the Belgian capital, Brussels. Later that same year, with his brother-in-law, a pharmacist, he opened his "first pharmaceutical confectioners" at 25-27 Galerie de la Reine, Europe's first covered shopping gallery. Jean Neuhaus made cough sweets, liquorice for stomach complaints and a bitter Belgian chocolate bar. In the interim, Jean's son Frédéric learnt the art of confectionery and joined his father's blossoming "confectioners" which was fast becoming famous across the city. Together, father and son devoted themselves to producing caramels, jellied fruits and vanilla chocolate. The pharmaceutical products gradually disappeared and the old pharmacy became the finest confectionery in Brussels. In 1895, the name of the business was changed to "Confiserie et Chocolaterie NEUHAUS-PERRIN". Following Frédéric's death in 1912, his son Jean Neuhaus Junior took over the reins of the burgeoning and extremely successful business. Because of this success, he was able to follow a more creative path. After months of experimentation with a new technique which he had developed, Jean finally achieved his goal and created the world's first filled chocolate, which he named "Praline". His new chocolate invention brought about a revolution, and not only for his business!

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