New Skin Media

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Since we were coming from a place where there were three people involved, it made more sense to go with a studio name that was more than just “Ron Crain Photography” or “Crain Studios”. My dad is the senior photographer right now, but one day I will be, and I might not be a Crain anymore! We decided to go with Arken because that was the name of my dad’s Mechanical Design company that he had run for over 20 years – Arken Designs. He had had that name since I was a lil tyke, so it was just as much a part of the family identity as our name, as far as I was concerned. My dad came up with Arken based on the Arkenstone from one of his favorite books, J. R. R. Tolkien’s The Hobbit… “the jewel of all jewels”, it was called. (It was also a good idea to have a business name that started with an ‘A’ so it could be near the top of alphabetical business listings.) But most of all, it was a good fit for us. We wanted to portray ourselves as a high-end boutique studio. We were able to pick something that had meaning to us, that could also sound very high-end.

I’m a designer. I specialize in working one-on-one with photographers. I focus on making your site not only beautiful but functional. I LOVE working with fellow photographers. I spend time getting to know you to make your true self and artistic expression shine through in your website design.

Whether you are starting your business from the ground up, or have decided to undergo a full-blown restructure of how you do business, branding is something that is key. It is the jumping off point for your entire operation. Branding is more than just logo design, but a logo is an excellent place to start. If you’ve been in the professional photography industry half as long as I have (and I haven’t been in very long!) you’ve been bombarded by all kinds of suggestions by the Pros on how to go about doing this. I’m going to take you through my journey based on my years of experience as a web/graphic designer, everything I’ve learned in the last year since we started our process of the creation of the Arken Studios brand.

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