Nextmedium, Inc.

Description

NextMedium is the leading provider of technology for brand integration. As the proliferation of ad-skipping technologies, such as TiVo, contributes to the decline of the traditional 30-second commercial, non–traditional advertising alternatives, such as brand integration, are becoming a more significant part of today’s media mix. Unfortunately, entertainment companies and advertisers struggle with the inefficient process of defining, measuring and managing brand integration transactions. NextMedium exists to solve this problem.Rooted in science, our solutions enable contextually relevant advertising across multiple entertainment vehicles, including television, film, video games and music. NextMedium empowers entertainment companies to generate new revenue opportunities by providing a platform that enables them to monetize and fully realize the value of their audiences. This platform also allows advertisers to target an increasingly harder to reach audience more efficiently and less obtrusively.NextMedium has amassed the largest and most exhaustive body of knowledge and information for the entertainment marketing community. This knowledge drives the science behind our technology solutions. We have created deep partnerships with industry leaders, including Nielsen Media Research, the world's largest provider of television audience measurement services, to provide the most comprehensive technology solutions for our customers, and to establish standards for the alternative advertising industry.

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