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Ask around and you'll hear that after claiming and updating your Google Places page, nothing is more important than citations for improving search results for a local business. A citation is basically any mention of your business that associates your business with a location. A citation is not necessarily a link—just a mention will do. The quantity and quality of citations is a powerful signal to the search engines that your business exists and is where you say it is.

24 Hour Printing has been servicing print shops, copy centers, print brokers, ad agencies and graphic artists for over 25 years. The Web site leverages the latest in technology to make it as easy and fast as possible to place print orders. Customers can create an account, and then use a comprehensive, collapsible form to enter detailed orders. Orders are instantly emailed to the print department, and order histories can be tracked online.

3. Engage your customers. Yelp is a two-way street. Okay, it's a thirty-eight-million-way street, but we're talking about the back and forth that Yelp makes possible between you and your customers. Set yourself up to receive email notifications when reviews about your business are added, but don't write a word until you've read Yelp's excellent article on Responding to Reviews . This article offers a succinct, step-by-step tutorial in how to best engage happy or unhappy customers, not only on the Yelp site, but in any social media forum.

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