Niche Sampling Inc.

Description

As the founder and president of NSI, I have over 30 years of experience in marketing, advertising and brand management. Prior to receiving an MBA from the University of Wisconsin, Madison, I worked in New York as a media planner at SSC&B (Lintas) and as an account executive at William Esty. Post MBA, I worked in Brand Management for ten years at Helene Curtis and S.C. Johnson and performed numerous consulting assignments for Bausch & Lomb, the Hunter Group and The Center For New Product Development. As a brand manager, sampling had always been my most effective — yet also my most expensive marketing initiative. As a result, our goal at NSI is to be the number one sampling company in efficiently and effectively reaching the heaviest users and most influential consumers.

About NSI Niche Sampling Inc. (NSI), incorporated in 1993 is proud to be entering its 20th year in 2012. NSI is a marketing services company which seeks to provide an avenue for marketers to efficiently and effectively reach and influence the purchase habits of highly targeted consumer segments through product sampling programs. NSI is devoted to creating the perfect marriages between brands, retailers, sample distribution venues, media and consumers. NSI distributes samples to fitness and health conscious women, college students, airline and cruise passengers, upscale men & women at theaters and new mothers in hospital. NSI is also the creator of Synergy Sampling, an enhancement of brand imagery to deliver on optimum trial experience (OTE) to generate stronger conversion results.

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