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Borel Private Bank & Trust has a tradition of personal service and close ties to the community, but its website was outdated, and unable to support the features and conveniences that today’s customers expect in their online business relationships. In acquiring another company (Nimbus client MDL Elsevier), scientific information management and research firm Symyx also acquired more than 1000 products and a huge database of product information. Expanding not only its business but also its business model, the company needed to reinvent its online presence in order to drive sales and grow its brand.

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