No 11 Inc

Description

In order to view this page you need JavaScript and Flash Player support. No11 is a boutique creative agency that specializes in communicating style and luxury founded by Principal and Creative Director Giovanni C. Russo in 1998. No11 is dedicated to presenting the ultimate expression of a brand: formulating expert positioning and advertising strategies to define a brand's singular style and produce innovative and impactful creative. The agency works with the knowledge that the most successful brands are those that use the power of an image to lead by example and not merely to follow trends. Over the course of ten years, No11 has produced an impressive portfolio of work for avant-garde and commercial clients, including Max Mara, Giuseppe Zanotti, Henri Bendel, Guerlain, H. Stern, Victoria's Secret, Zara, Rocawear, L'Oréal, Elite, Yohji Yamamoto, The Limited/Express, The Gap and Sony. It has developed relationships with legendary photographers and up-and-coming image-makers of our time, such as Peter Lindbergh, Mario Testino, Peter Beard, Inez Van Lamsweerde & Vinoodh Matadin and Craig McDean. No11's innovative work in book design has gathered awards and acclaim from peers and public alike, for titles by Albert Watson, Deborah Turbeville, Max Vadukul, Bygone Days and Hip Hop Immortals. In addition, No11's creativity extended to the highly-acclaimed New York Times Fashions of the Times magazine and award catalogues for the Council for Fashion Designers of America. 2004 marked No11's foray into video medium, with the direction of “Keep On Waiting,” a music video for DJ Hell, MTV networks. Most recently, Giovanni Russo worked as the Global Creative Director for Clinique Esteé Lauder, overseeing an image overhaul for the venerable brand which resulted in award winning advertising. WWD Beauty Biz 2006 named Clinique, “Most Innovative Ad Campaign Of The Year”. In this fast-moving world of appearances and disappearances, No11 is steadfastly conceptually driven. Guiding No11's success is Giovanni's commitment to build an emotional relationship between brand and consumer, the belief that all communications are based first and foremost on feelings and experiences with which anyone can relate and identify. Weaving this emotional foundation together with inventive ideas, eye-catching compositions and creative formats, No11 produces work that can evoke truth rather than merely impress, with a depth that shows not only “what” a consumer wants, but also intimates “how” and “why” it fits into their lifestyle. Whether a brand is playful or serious, chic or raw, mass or esoteric, the agency creates the emotional connection to its target audience through images that can truly be felt. Its privileged position as an iconic image-maker in advertising, editorial and graphic design makes No11 a natural leader in identifying and translating trends – a service that keeps it's clients one step ahead. Working at the forefront of visual media with the world's top talent, No11's forward thinking is involved in creating the very trends that are eventually adopted and assimilated by its competition.

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