OIA

Description

Effective marketing strategies improve market share and profitability. We are experienced in competitive, internal, and environmental analysis. We work with you to determine the needs of your customers, the size and strength of the market, and your sustainable competitive advantages and how to leverage them.

OIA Marketing Communications was founded in 1949 by Richard Odiorne, a mechanical engineering graduate from MIT. He understood the need to communicate technical information to the market in a manner that neither talked down to the readers nor spoke over their heads. Using his engineering training as a template, he adopted a philosophy of listen, learn fast, and solve problems. His philosophy continues to guide the agency today.

Benefit from more than 20 years of tradeshow experience and success. From award-winning booth design to day-to-day event coordination, OIA can handle all your show preparation and tasks, so you can focus on customers.

Background Sheridan Systems, world-renown manufacturer of newspaper mailroom systems, was in the process of adding a new component to its systems offerings. They had recently purchased a company that manufactured newspaper stackers and were re-designing the product to add improvements in critical areas. The new stacker would not be ready for distribution until after new capital budget money was released for most of their prospective customers.

Fact sheet

Company contacts

Companies nearby