One Natural Experience

Description

O.N.E., One Natural Experience, is an all-natural beverage company with a deep commitment to the Earth and its people. Our products are responsibly sourced and harvested, filtered naturally and packaged in eco-friendly Tetra Paks. O.N.E. is actively helping educate people worldwide about issues of hydration and the prevention of childhood obesity, and we donate the profits from O.N.E. Water to support educational efforts. At O.N.E., we believe that the success of our company can, and will, be in harmony with environmental sustainability and good corporate citizenship. Our founder, Rodrigo Veloso, is from Brazil, where he grew up drinking coconut water – both for its health benefits and delicious taste. Brazilians give coconut water to their babies when they’re sick, as a treat for kids when they’re hot and tired from playing, and of course everyone on the beautiful beaches of Brazil refreshes by drinking cool, coconut water. A born entrepreneur, Rodrigo was formulating in his mind how he would bring the concept to the U.S. but he didn’t just want to become another beverage company. He wanted to be an advocate for healthy, natural beverages and educate people about replacing sugary, artificial ones. He was passionate about starting a company that would harvest products responsibly, be a partner with is suppliers, retailers and distributors, package them in an eco-friendly manner, and give back to those less fortunate. While he was an MBA student at Fundacao Getulio Vargas in Sao Paulo, Brazil, Rodrigo developed a business plan to brand and launch a line of healthy, natural beverages (coconut water being the first) in the U.S. market, and received accolades from the business world. He was the winner of the largest Latin American Business Plan competition in 2005, and the renowned Brazilian business magazine, Exame, (the BusinessWeek of Brazil) named it the Fourth Best Business Innovation of Brazil in 2005, ahead of products from Ford, Petrobras and Unilever. He then entered the plan in the world’s largest international business plan competition, Moot Corp, at the University of Texas. Also a participant in the competition was Emile Fritz, who would become his wife. Combining his business acumen with a passion to introduce people to a healthy alternative to artificial and sugary drinks, Rodrigo moved to Los Angeles to launch O.N.E and make his entrance into the highly competitive U.S. beverage industry. O.N.E. Coconut Water made its 2006 debut at Whole Foods Markets to rave reviews and quickly became the #1 selling alternative beverage in all Southern California Whole Foods Markets Rodrigo and Emilie quickly grew the business – in the office by day and at stores doing demos in the evenings and on weekends. In just one year, O.N.E. established national distribution with the top natural/specialty distributors, a national sales brokerage network and 4,000 points-of-sale in the U.S. and Canada. In the next two years, the company experienced tremendous growth and innovation. In 2008, O.N.E. launched its Superjuice line , introducing new beverages teeming with antioxidants and an array of healthful, natural ingredients: O.N.E.

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