Optima Group Inc.

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Blue Frog Solutions wanted to revamp its sales and marketing efforts and position itself as a premier provider of technology solutions for insurance companies. Optima Group renamed and branded the firm "Aplifi" to reflect their leadership in delivering innovative, easily integrated technology solutions for the insurance and financial services industries, with a name that represents technology, strength and growth.

After a recent change in ownership structure, AAM, an insurance asset management specialist, wanted to capitalize on sales opportunities and clarify its competitive advantages in the marketplace. It also needed to reinforce its leadership position during a period when some insurance asset managers were experiencing troubles as a result of the fallout from the subprime crisis. Optima Group helped AAM develop clear positioning for the firm, which demonstrated AAM’s strength and stability as a provider of specialized investment solutions for the insurance industry.

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