PLUM Agency

Description

Co-founder and President Taso is a man of many talents at PLUM. As a leader in creative as well as business and strategic initiatives, he has successfully created, led and managed award-winning advertising and marketing efforts for a broad range of major private and public sector clients. Taso enjoyed a varied business career prior to co-founding PLUM, yet the constant for him has been a passionate drive to create. For our clients, this makes him the perfect bridge and the aligning force between business objectives and creative development. Taso is also a visiting professor of advertising at Pratt Institute, married, and the proud father of a young daughter who drives much of his creative inspiration. Chief Creative Officer Lorraine is a PLUM partner who began her career at BBDO working on various brands, including Pepsi, General Electric, Campbell’s Soup and Quaker Oats. Lorraine is not just an award-winning consumer copywriter, she is also one of the top healthcare and public health and wellness creatives in the country. Lorraine led the creation of the first urban-targeted anti-drug campaign for the Office for National Drug-Control Policy (ONDCP) and the Partnership for a Drug- Free America, which won the prestigious ANA Award. Lorraine serves on the Parents Advisory Board for the Partnership and is a founding member. She is also a professor of advertising and teaches at Pratt Institute, and loves the color pink.

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