POPULUS

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Childreach, founded in 1938 as Foster Parents Plan, asked POPULUS to develop a communications strategy to increase the number of Americans assisting needy children through community development in the Third World. POPULUS on a pro bono basis conducted extensive, in-depth psychological research to uncover motivational triggers that would encourage people to contribute to this community development. Partly as a result of POPULUS' work, an additional 35,000 children are being assisted.

POPULUSÃ? ® , a strategic marketing and HR research and consulting company, was founded in late 1984 in Greenwich, Connecticut, by John Fiedler and Lesley Bahner.

A national beef promotion organization wanted to learn how its producer-constituents viewed a user tax on beef sales and to determine if the producers believed the money was effective in promoting the beef industry. Using a computer aided telephone interview (CATI), POPULUS interviewed 2,000 beef producers across the country. POPULUS compared results from this study with previous years' results to determine how viewpoints had changed. The organization discovered which media were viewed as most effective, as well as how well the organization's messages had been received by its constituents.

A multinational computer manufacturer wished to determine an optimal product line for its next generation of hardware. Utilizing discrete choice analysis, POPULUS conducted a study that enabled the manufacturer to select an optimal number of models for the product line and the optimal feature set for each model.

POPULUSÃ? ® is one of the most innovative marketing and HR research firms in operation today. Our unique strength comes from our fully integrated combination of research science, technology, and business acumen. We deliver practical, data-driven insights and recommendations to our clients enabling them to seize market opportunities, capture the minds and hearts of their customers, and fully engage their workforce.

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