Paramount /MD

Description

At Paramount/MD, we provide all the healthcare marketing services you need — under one roof. This saves you the time and hassle of dealing with multiple agencies to meet all your needs. Other marketing agencies often outsource tasks to save money on their — not your — bottom line, using contractors that often lack healthcare experience, are not invested in the long-term success of the work (and won’t be around if/when it fails), have no concept of the big-picture approach, and who you’ve never even talked to. This is never the case at Paramount/MD.

If you are a specialist in the healthcare sphere—especially in an area where consumers may use more personal discretion in their choice of provider, or if treatments are elective—then getting patients from the Internet is arguably more important than for other providers who rely more on offline patient sources. Indeed, specialists who ignore or neglect website SEO will suffer, sooner or later.

At Paramount/MD, we don’t use the same cookie-cutter marketing strategy for every healthcare client that comes in the door. Instead of putting providers into boxes and launching the same vanilla campaign for everyone — resulting in bland, undifferentiated health practices — we take the time to discover your unique qualities. What sets you apart? What values do you want to promote? What image do you want to present? After developing a complete picture of your unique practice, we then go to work to develop a consistent, cohesive, integrated brand and marketing strategy.

Healthcare marketing involves so much more than spinning out an Internet ad or a patient brochure. Your customers are in search of someone to provide a very personal, intimate, and highly skilled service. That means the marketing approaches that might work for, say, a soft drink or car wash won’t get the results you want in the health sphere.

A lot of different elements go into creating an effective medical website—SEO, color and design, ease-of-use, quality content, and more. One of the most important aspects is making sure your site stands out and conveys the unique qualities of your practice. Even today, we continue to see too many bland, cookie-cutter physician websites that don’t communicate anything unique, and typically don’t convert many visitors.

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