Parness & Associates

Website Links

Description

CLEAR THINKING GROUP, Hillsborough, N.J. Nationwide firm providing turnaround and other strategic consulting services to retailers and manufacturers, as well as administrative services to creditors in bankruptcy cases. Publicize company's activities in general business and trade media. Develop and produce newsletter e-mailed to existing and potential clients. Client from December 2002 through September, 2008.

NEW WORLD RESTAURANT GROUP, INC. (NWRG.PK), Golden, Colo. One of the largest operator/franchisor of quick casual restaurants throughout U.S., with over 700 units under five brands. Directed PR effort for this publicly-owned company aimed at the financial community, potential franchisees and the real estate community. Also handled investor relations. Manhattan Bagel was client since April 1991, assumed responsibilities for New World after its November 1998 acquisition of Manhattan Bagel until January 2006, when company moved PR/IR functions to agencies near its Colorado headquarters.

SPHERION ASSESSMENT GROUP (formerly Interim Assessment Services), Charlotte, N.C., subsidiary of Spherion Corp. (NYSE: SFN). Provider of state-of-the-art automated pre-employment screening, exit interviews and other human resources programs for corporations of all types. Directed public relations program geared to industry, developed and produce company newsletter, In Touch , and handled trade magazine advertising. Client from January 1995 through December 2001, at which time PR function was moved in-house.

GLOBAL HEALTH SCIENCES, Orange, Ca. Developer and custom manufacturer of dietary and nutritional supplements. Wrote and distributed press releases on quarterly financials and other significant developments; produced slide presentations for financial community road shows (Global's bonds were publicly traded.) Client from July 1998 through company's bankruptcy filing in December 2000.

Products & services

Similar companies nearby