Parscale Media

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http://www.parscale.com/blog/article/responsive-web-design-why-you-shouldnt-live-without-it#When:18:15:00Z Stop and look at the people around you. We can bet that at least one third of them have their head buried in their smart phone. They are tweeting, texting, Instragramming and searching the web. Wouldn’t you want those mobile web users to have the best experience possible with your business’ website? Implementing a responsive website means the website responds to the user’s device. Your website's dimensions will change slightly when viewed on a smartphone, tablet, and desktop. Those changes make the website easier to use on those smaller screens, meaning less pinching and zooming and more scrolling. Responsive design translates to less work for your customers. According to a recent poll by Marketing Land, mobile devices account for “about 15% of online orders.” It goes without saying that sites, especially San Antonio websites that neglect responsive design are leaving their customers frustrated. Responsive website built for Dough Pizzeria, easily accessible on tablet and mobile devices.Mobile commerce is expected to expand to about $86.86 billion by 2016.http://www.parscale.com/blog/article/becoming-more-than-spam-4-tips-to-retain-subscribers-for-your-san-antonio-w#When:16:03:00Z Your company has done its homework and put a list of subscribers together who want to keep in contact with your brand, but there is still one challenge. How do you keep those subscribers interested? Even though there is a huge increase in social media use, email marketing is still effective and growing. If anything, it has grown due to great formats and interactive designs! According to the Channel Preference Survey, people prefer to get promotions through email because it’s harder to miss in their inbox, as opposed to the Facebook’s News Feed. Email marketing also bodes well in return on investment, according to Experian, as every $1 spent, $44.25 is the average return on email marketing investment.The key to retaining your subscribers is planning, but this process isn’t always straightforward. With the following tips, your company can get an edge on the competition by not only retaining but also gaining new subscribers.Professional emails are simple, concise, and contain high quality images.http://www.parscale.com/blog/article/4-ways-pinterest-can-enhance-your-san-antonio-web-marketing-campaign#When:21:15:00Z A new wave of social media is emerging, with Pinterest, Instagram, and Snapchat moving to the forefront due to their visually-based prowess. These platforms resonate with consumers in ways that their big brothers, Facebook and Twitter cannot. While Facebook and Twitter remain a standard in marketing, they merely keep users up-to-date as opposed to keeping a brand ahead of the game. The key to keeping your product and company at the forefront is to capitalize on these newer and innovative platforms. A modern-day Pandora’s Box, Pinterest is a compilation of all your favorite online interests; whether it’s a humorous posts, interior design, or science and nature articles, Pinterest allows you to keep all your interests in one place. Pinterest allows users to “pin” images, videos, and gifs on their virtual “boards” so they are easily accessible and organized. Not only that, but Pinterest lets users follow others, view their pins, and develop interests based off of their boards.http://www.parscale.com/blog/article/3-reasons-to-add-instagram-to-your-san-antonio-web-marketing-campaign#When:17:30:00Z Exceptional social media marketing elevates visual content as king, because our brains process visuals thousands of times faster than text. In fact, 63 percent of social media is made up of visual content.Instagram is now part of the marketing muscle for Fortune 500 companies such as Nike and Starbucks. Instagram gives these companies a platform to present a lifestyle and a brand experience, not only a product. Nike features toned, lean athletes in adventurous exotic locations enjoying their lives, while they happen to be wearing Nike-branded apparel. Local companies in San Antonio are also taking advantage of Instagram marketing. We selected three San Antonio brands that are using this platform to connect with their target market. 3 Successful San Antonio Brands on Instagram:Your Brand is a Lifestyle. Instagram enables brands to create a whole way of life, from the product the viewer buys, to the destinations they can visit visit, to the decor shown in homes.

Giles-Parscale is the result of the merger between Giles Design, Inc. and Parscale Media. Giles Design brought over 25 years of design experience to the partnership, which included award-winning branding, graphic design and environmental design for clients such as Universal Studios, Ritz- Carlton, USAA, Valero, and others. Parscale Media, had 10 years of professional web marketing experience and was a leading source of web design, web hosting, search engine marketing, search engine optimization and social media marketing services.

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