Pathway Book Svc

Description

Murray Books is a leading international packager and publisher of tactile books that are published under the TOOTS™ brand. Chief Executive Peter Murray has been involved in the publishing industry since 1978 and has observed many changes and consumer demands over the past 3 decades. “It has been necessary to look at new ideas and ways of keeping the book trade alive.” Murray introduced a new form of tactile book into the marketplace which was a year in the making. “I visited Frankfurt Book Fair in 2005 and noted that every German publisher had some form of book for the up-coming Football World Cup to be held in Germany. Square format, history and loads of images of past and present stars. Really, how can one except to compete in a marketplace with essentially the same book but with different covers. The public were seeking something new and dynamic. I approached our printer and together, we designed a new form of ‘Sports Book’ - in the actual shape of the ball or sporting apparatus. It was really very exciting to design something totally new and then to see it sell out in the bookstores.” Murray has now launched over twenty tactile books since June 2006 in this format with new ideas constantly evolving. All concepts are protected by Copyright and Trade Dress (Trademarks) keeping the range exclusive throughout the world. “Our publishing partners around the world have seen the benefits that a totally new concept can produce. Every region that our books have been sold have seen a 100% sell through which is encouraging for our new business partners.” Murray is now moving into new markets with the release of his unique products in over twenty countries. “We have opened many new doors with our new product and by the end of 2010, we hope to have concluded over 2 million sales of our tactile books. We are well on target to achieve this goal.” Murray Books also publishes interesting coffee-table books. The release of the title Our Earth in 2007 was timely and was seen as a companion package to Al Gore's 2007 Global Warming awareness campaign. For 2010, a new compendium on the same subject will be released throughout the world. To be titled Manifesto for Mankind, the book is a wake-up call for everyone who wants to see a better world. Since the early 80s, Murray has written and published dozens of sports titles. Murray Books is already planning for the future and will once again introduce a totally new publishing concept at the 2010 Frankfurt Book Fair. “I am looking forward to expanding our publishing partners and to guiding them into the publishing world of the future with the introduction of several new concepts that will continue to keep our industry alive.”

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