Pelican Bay

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Pelican Bay Ltd., Inc. began as a hobby in 1982. Char Pfaelzer thought blending herbs for dip mixes might be fun. Given as gifts to friends for the holidays, Char received repeated requests for her uniquely seasoned dip mixes.The following spring, a neighbor invited her to display her dip mixes at a Dallas Gift Show. Located in the back of the booth amidst a sea of wind chimes, Char Pfaelzer and her dip mixes were barely noticed by potential customers. A bit disheartened, Char befriended a fellow food exhibitor and the two committed to sharing a booth at upcoming shows around the country.In a more inviting atmosphere, Pfaelzer found her dip mixes to be a huge success. With only two orders written at the Dallas Show, however, Char was totally unprepared for the thousands of dollars worth of orders the subsequent shows would produce. As a multitude of orders came in daily, Char found herself unable to fill them and ultimately hid them in a shoebox under her bed. This, so no one would know what she thought at the time to be an awful truth.

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