Perfect Patients

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Mention chiropractic newsletters to veteran chiropractors and you'll get a knowing nod: they work. But they can be a lot of work to produce. That ’s why many have abandoned this sure-fire chiropractic marketing tool. Too much hassle. It consumes limited staff resources. Expensive postage. Poor response. You know the excuses. Still, a chiropractic newsletter is a proven way to grow a practice. Especially these days. Today, you can avoid the layout, printing, folding, addressing and postage of traditional printed newsletters by using the Internet. Careful! Overlook any one of these seven factors and your chiropractic newsletter will be shunted off as junk mail or unwanted spam. Chiropractic Newsletters must be: As you evaluate the Perfect Patients website service or contemplate upgrading from your current website to Perfect Patients, consider these seven aspects. The days of harvesting a bunch of email addresses and sending out unsolicited overtures are over. Do so, and your email address will be blacklisted by the major Internet Service Providers. Not good. To make insure that your emails are actually sought after by patients, make sure your patient e-Newsletter … …is seen as an extension of your in-office patient communications. …has a double opt-in feature so they must confirm their interest in receiving your e-Newsletters. …offers the opportunity to opt-out if they wish to stop receiving your e-Newsletters. Naturally, your first of the month Perfect Patient Practice Newsletter and your mid-month Health Interests e-Newsletters conform to these best practices.

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