Perishable Pundit

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Our Mission Jim Prevor ’s Perishable Pundit is dedicated to three propositions: First, that perishables are and, for the foreseeable future, will be the crucial arena for differentiating competition in the food marketing business. -Second, that looking at the business solely through the prism of long-established departments specializing in different perishable areas — such as produce, deli, meat, dairy, bakery, seafood and floral — is no longer sufficient. -Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an overabundance of information, and the challenge is to determine what information is important and what is its meaning and significance. Our Platform Jim Prevor ’s Perishable Pundit is the perishable-food industry ’s must-read source for insight and analysis into the events, the trends, the people and the institutions affecting retail executives in the produce, deli, meat, dairy, bakery, seafood and floral industries. For the broadest possible distribution, Jim Prevor's Perishable Pundit is available as an e-mail newsletter, a website and via RSS feed.

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