Pink Frog Interactive, Inc.

Description

"A certain printer manufacturer released a printer driver that many users had difficulty installing. Over 50,000 users called support for assistance, at a cost to the company of nearly $500,000 a month. To correct the situation, the manufacturer sent out letters of apology and patch diskettes (at a cost of $3 each) to users; they ended up spending $900,000 on the problem. No user testing of the driver was conducted before its release.

Pink Frog Interactive, Inc. is a privately held, self-financed company that specializes in human computer interface design, design research and information architecture. We create user-friendly experiences using techniques and principles derived from cognitive science, psychology, anthropology and behavioral economics. We follow a user-centered design process to ensure your products are useful, usable and desirable.

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