Pinnacle Research Group

Description

A personal favorite of our president, there is significant richness and depth that can be gleaned from a concept testing study. Regardless of stimuli format or platform, we provide more than which idea "wins." You'll understand the associations respondents have with the language and the images. You'll understand why a respondent emotionally connects with certain concepts and how to leverage those connections moving forward. Our approach to concept exploration provides continual refinement of the foundational understanding you have of your audience, your product and your competitive landscape.

We provide genuine focus group sessions with interaction among the participants and not sterile questioning of one participant at a time while others sit passively and watch. Whether we are sitting in the same physical space or sharing screen time in an on-line discussion or bulletin board, our approach delivers unique understanding. Always thinking how to innovate, we have combined unique audiences in our focus groups such as patients and physicians, parents and teens or pharmacists and physicians to maximize the deep insights to be gained.

Nearly every study we conduct involves some level of exploring motivations and typologies. So often, these provide new ways of looking at your marketplace and your customers. While the objectives, products, people and topics change from project to project, our passion for research and drive to discover the emotional drivers does not.

Pinnacle Research Group has taken traditional research tools and improved on them. All of our methodologies provide a depth of insight that can only be achieved with psychologically-oriented research and psychologically-trained researchers. In order to provide our clients with a rich, dynamic understanding of your marketplace, we custom design your study with the best blend of the methodological tools available.

Our clients rely on our world-class expertise in the healthcare industry. The PINNACLE RESEARCH GROUP multi-disciplinary team brings decades of industry experience in pharmaceutical and healthcare research. We have a deep understanding of numerous therapeutic areas and product lifecycle stages. From clinical trials to launch and through to product maturity in a competitive space, we are well-aware and understand the challenges you face in the pharmaceutical marketplace. We have conducted studies for every major pharmaceutical player and have interviewed thousands of doctors, nurses, pharmacists, hospital executives, payers, caregivers, and patients. We have Thought Leader and Advisory Board experience as well. Our ability to engage physicians and have them fully participate in the interview is unrivaled. With patients, our sensitivity and empathy helps them feel comfortable and open up. It is these skills that allow us to provide greater depth of insight in meeting and exceeding your objectives.

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