Pinpointe

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Cost-Conscious Marketers Rely on Email Marketing to Achieve Measurable Objectives SANTA CLARA, CA (MEDIA-NEWSWIRE) January 12, 2009 — B2B Email Service Provider Pinpointe ( www.pinpointe.com ) has again achieved record results in the most recent quarter ending December 31, 2008. Against the backdrop of a turbulent economy, cost-cutting and Global business melt-down, Pinpointe’s business grew 22% over the previous quarter. The company’s expansion reaffirms that, in uncertain times, companies will continue to allocate budget for products like Pinpointe’s that have a demonstratable and measurable return. In this quarter, approximately 20% of Pinpointe’s new customers are automating their email campaigns for the first time, while many new customers have migrated from low end email solutions such as Constant Contact or Vertical Response. Pinpointe signed new customers across multiple industry verticals, including Software / Technology, Non-Profit, Healthcare, Professional Services and the Medical industries. Pinpointe’s account consultants provide expertise and advice to help customers improve net response rates, often increasing measurable results by over 100% To further improve email results, Pinpointe’s comprehensive SPAM previewer helps companies test their campaigns for Spam-Assassin SPAM score, while the campaign previewer ensures that marketers can preview their campaigns in each of the leading email clients to ensure they will display properly, before sending. In October, Pinpointe started its monthly series of free, instructional Webinars that educate their customers and prospects on marketing best practices, techniques and approaches to improve marketing results. Pinpointe-s most recent webinar can be viewed on-demand at: http://www.pinpointe.com/resources/webinar-email-marketing-101-np Marketers who would like to receive an invitation to future Webinars can sign up here: http://www.pinpointe.com/about/subscribe-to-pinpointe-tips

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