Pivotal Click, LLC

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Description

We’re focused on results, not deliverables. We find those elements of the digital experience that create fierce loyalties and design accordingly. We employ a cross-disciplinary approach incorporating three elements: research, design and innovation. Determining what’s at stake for customers, end-users and stakeholders is the only way to create digital experiences that deliver lasting value. We use a wide range of methods, depending on what’s appropriate for your project and its budget. We perform detailed analyses of your customer’s perspective, looking at visual design, brand fit, usability, competition, and any industry-specific issues that relate to the project at hand. We use efficient, low-cost techniques to identify and evaluate the most critical tasks users perform with your site, product or service. We get close to your customers to provide deep insights into the ways your site, product or service fits into their daily routine. Our methods include interviews, surveys, contextual and ethnographic inquiry.

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