Plowshare Group

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PlowShare has worked with the IRS on four product specific PSA campaigns; “IRIS,” “Stimulus Payment,” “EFile/FreeFile,” and “Earned Income Tax Credit.” Each campaign sought to increase American’s awareness of current IRS programs and policies that exist for their benefit. Combined, the PSAs have aired more than 100,000 times in the country’s top markets. Furthermore, the campaigns have received a disproportionate amount of media coverage in early fringe, prime and late fringe day parts.

Congrats to Maria who was recognized as" Woman of the Year" 2012-2013 from The National Association of Professional Women (NAPW) for her efforts and accomplishments working with non-profit organizations. She also attended the AMC (American Magazine Conference) that hosts more than 300 top-level magazine executives, editors and other notable media. It was clear that the Magazine industry is still strong and continues to expand. Digital magazines are not replacing hard copies- in fact, just adding another advertising option.

Founded in 1994 by Ad Council veteran, Jeff Boal, the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. While we offer a range of services similar to what you'll find at any full-service advertising agency, our core services include public service strategic media distribution, media outreach and media usage tracking and evaluation.

Twenty-one auto manufactures now utilize the SmartWay certification on their window stickers and marketing materials.

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