PointB Communications

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Description

Business plans do not win investors or secure loans, people do! Your business plan is therefore only as good as the people who implement it, and the commitment it communicates. Business plans without ownership will fail. If it is the consultant ’s plan, it simply will not work. Restaurant Solutions is sensitive to this reality, and we therefore work closely with new restaurant operators to support them in bringing their dream to life. Our collective experience as both restaurant owners and consultants affords us the ability to assess the feasibility of your concept, and to create realistic assumptions in the areas where the battle is won or lost: your projected sales, food cost and associated labor. Whether the concept is fine dining or quick casual, starting a new restaurant or revitalizing an existing one; our team of chef consultants will work with you to identify and create a winning concept and menu for your restaurant. We will cost all recipes, determine the best cooking procedures, produce plating and garnish standards, provide photographs for training and portion controls, and will provide you with all the information in an easily manageable data base for future editing, revision and ingredient & price updates. We will also suggest individual item menu prices based on competitive prices from your local market, as well as food cost targets developed from your labor profile and fixed expenses. Our in-house design services, especially kitchen design, are inextricably linked to the concept and menu that is selected. Restaurant Solutions provides all architectural kitchen layout and design, equipment specifications, mechanical drawings (plumbing/electrical/hood & Ansul), metal fabrication and any other technical elements necessary for your general contractor. Our staff AIA Architect can also provide Interior and Exterior Architectural design services on an as needed basis. Real Estate Site Criteria, Location Assessment and Lease Negotiation If you have not yet located or secured a location for your new restaurant, are seeking an additional site, or a planning to roll-out a multi-unit concept, then we can support you in developing concept specific site criteria, locating a suitable location and negotiating a favorable long term lease which maximizes landlord contributions to leasehold improvements. Restaurant Marketing Services After Operations and Finance, you have the third leg of the triangle, Marketing. It manages effective market research, turning reliable data into actionable strategies and tactics. Marketing directs all communication techniques and vehicles, from 'brand positioning' to advertising, media, menu communication, PR, promotion, direct marketing and Neighborhood Marketing. Restaurants don't just sell food and beverage; they are in the 'memory creation' business. Marketing orchestrates that memory through a "4-Wall Marketing" process. A successful restaurant communicates the right brand message in the correct places at the appropriate moments, by managing what guests see, hear, smell, taste, or touch so they take away the message and memory the restaurant wants to share. Restaurant Solutions provides this expertise.

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