Point of Reference

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Description

Your sales team and those that support the customer reference program lose countless hours tracking down references, juggling the requests that come to them, and coordinating and managing the use of your reference customers. This translates into selling time lost to distraction waiting for a list of available references, to hear if or how a call went, etc.

Concise, 1-page overview of a client still too new to your solution to have measurable results. However, their business problem and the choice of your solution have intrinsic value.

"Over the past 6+ years, I've been working with Point of Reference on a variety of reference projects. Their expertise has enabled me to rely on them 100%. Having this kind of relationship is a unique value they provide to their customers which has freed up a lot of my time to concentrate on other projects that my role is responsible for and not have to worry about the outcome. The references they created are used as a tool for our sales force and referenced throughout our website, events and collateral.

In the second of our Customer Reference Program Maturity Model podcast series, we discuss the first of 11 elements, program vision. A strong vision sets a clear course and can make the difference between your customer reference program becoming a tactical tool or a critical asset to the business.

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